Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Your name and address is obtained so that we can reply to your enquiries.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to obtain information on who is visiting the site and what web pages they are visiting in order to help us produce better and more focused content for our visitors.

IP address may be obtained during this process.

Email Marketing

When you sign up via one of our email optins forms, either for a specific download or a general newsletter, your details will be passed to our email service provider: MAILCHIMP.

Your Name and Email will be used by us to contact you with general emails about umbrellas and marketing emails showcasing relevant products in our field of expertise.


We use a security plugin in order to help protect our site against malicious attacks. As such your IP address will be logged and stored.

Who we share your data with

We share your data with:

Google Analytics –

Google AdWords –

Facebook Pixel –

MailChimp –

Facebook –

YouTube –

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact us via our Contact Us form for more information or to request amendment or deletion of data.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

IP addresses may be processed through our security plugin.

IP address and tracking information may be processed via Google Analytics.

IP address and tracking information may be processed via Facebook.

Contacting us

You can contact us via our Contact Us form should you have any queries regarding this privacy policy or your data.

Additional information

How we protect your data

Data is held securely on third party sites.

What data breach procedures we have in place

We keep as little data on site as possible.

Should a data breach occur on this site we will notify where possible within 72 hours of us becoming aware of the breach.

Should a data breach occur with one of the third party companies that process your data on our behalf we will notify where possible within 72 hours of us becoming aware of the breach.

What third parties we receive data from

We only receive data from third parties who have processed data for us, as mentioned in the “Who we share your data with” section above.

What automated decision making and/or profiling we do with user data

User data is anaylzed in order to assist in in making the site better for our visitors by providing more and better content.

The data is also used to help us provide targeted marketing for products related to this industry.

Children’s Privacy

We do not address anyone under the age of 18 (“Children”).

If you are not aged 18 years or higher (or appropriate adult level age in your country) you may not use this site!

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

Updates to this Privacy Policy will be reflected by a “last updated” date on this Privacy Policy

You are advised to review this Privacy Policy periodically for any changes.

Privacy Policy for

If you require any more information or have any questions about our privacy policy, please feel free to contact us by using the contact page.

At, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by and how it is used.

Log Files

Like many other Web sites, makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons uses cookies to make your visit a better experience.

The types of cookies used are:

Analytics – Google Analytics, to track website usages so that we can constantly provide the best content to you.

Optin Forms – Our optin forms use cookies to help us only show you the forms as necessary and not on every page.

You can clear your cookies at any time, and disable cookies in your browser settings.

DoubleClick DART Cookie

.:: Google, as a third party vendor, uses cookies to serve ads on
.:: Google’s use of the DART cookie enables it to serve ads to users based on their visit to and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL –

Some of our advertising partners may use cookies and web beacons on our site.

These third-party ad servers or ad networks use technology to the advertisements and links that appear on send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

You can opt out of all communication with simply by leaving this page.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Last Updated: 26 March 2019